SUVA, Dec. 24 (Xinhua) -- Fijian Prime Minister Voreqe Bainimarama has urged Fijians to show genuine care and kindness towards everyone and help people in need without discriminating this festive season for a better, safer Fiji.

In his Christmas message on Tuesday, Bainimarama said people should strive to do the right thing in everything they do all the time and not only when someone is watching.

"Fiji is becoming a digital society now however we cannot afford to leave our morality in this physical world."

Bainimarama said when posting anything online this season people should maintain the kindness, demonstrate decency and lead with example for the children of Fiji.

He also shared a thought of condolence to the Samoan families who have lost their loved ones to measles this year.

Bainimarama said Fiji has a nationwide measles mass vaccination campaign and he is urging all Fijians to get their children who are between the ages of six months and five years old vaccinated by Tuesday.

He reminded all Fijians that there is no blessing richer than the love of friends and families this season and it should be cherished by people.

Bainimarama also extended his greetings to all members of the disciplinary forces who are away from their loved ones serving overseas this Christmas due to peacekeeping duties.